Contact Info / Websites
Death Of Youtube
A few months ago I wrote an article about the latest moment when Youtubers who attempt to earn a living through Youtube Ad-Revenue made videos protesting something that Youtube did. Honestly, it’s tiresome at this point. People have been complaining about Youtube Ad-Revenue, Youtube’s Copyright system and various other topics relating to Youtube for years. When I was young and Youtube first appeared online and offered ordinary people the opportunity to become viral Internet sensations and make money doing it, people were complaining about the exact same issues.
One of the many problems is that most of the content released on Youtube doesn’t belong to the people who post it online. Yet, the people who post the content online will demand that they be paid for the content that they posted, based on the number of views that they received for it. This is absolutely ridiculous to me.
The people who generally don’t seem to be affected or care about the Youtube policies are the people who make original content, like animation or live-action skits/movies. The people who constantly complain about Youtube are the critics.
You know the people i’m talking about. The people who film themselves talking over video games and demand to be paid a living wage for doing so. The people who take clips from a video game or a cartoon or a movie and use the footage unedited with commentary underneath it to justify their use of copyrighted content to make money.
A problem is that these people will always appear to be correct, because they are the majority. These people put out content so frequently because they don’t make their own content. Nobody can tell me with a straight face that any Youtuber who can upload at least one video per day is putting in enough effort to creating original content to justify their continued existence and wage.
There are millions of Youtubers out there who seem to be very intelligent people. Every time Youtube threatens to take away their precious money because they are using content that a lot of people spent a lot of time and money creating, thousands, if not millions of Youtubers will start screaming for Youtube to give them their money back.
What will happen next is that, from the outsider’s perspective, Youtube and the evil corporations are stealing the money of these poor Youtubers who need ad revenue to continue to survive and create the content that they have come to enjoy. The Youtubers are the noble Robin Hood’s, stealing from the rich and giving to the poor.
Except, it’s not quite like that at all. A corporation is an entity made up of a lot of people with jobs who work to create things for consumers to purchase. The video game that a Youtuber used for his Let’s Play video to make some money was crafted by a number of people working to create a product for consumers to purchase. If a consumer refuses to purchase a game because they could just watch somebody play it for free, or pirate it online, those people who worked on the game might lose their jobs.
We’ve already seen the damage that file-sharing and piracy have done to the music industry over the years. I don’t need to remind people that when Napster first appeared and the infamous Metallica lawsuit happened, people were against Metallica for daring to fight for the right to make a profit off of the music they created. This was also when Metallica released their most disliked albums, and I believe that the public’s opinion of Metallica’s music was at least partially influenced by the attention giving to the lawsuit. It might not be a coincidence that when Death Magnetic was released when a new generation appeared that might not have been aware of the lawsuit, it was better received.
The thing that people don’t seem to understand is that the people who are most affected by online piracy, by Youtubers stealing people’s content, and by the Internet’s attitude towards copyright, are the people we rarely hear about. We rarely hear about the musicians who never made money due to the rise of file-sharing and piracy, nor do we hear about the filmmakers who never had a chance to make a dime from their movies. Instead, we hear about the rich people, or the people who are already established within the industry. Which means that the Youtubers we hear talking about these issues instantly seem more relatable by comparison.
Ignoring all of the meaningless debates, the one thing that most Youtubers don’t quite understand is that the money generated by Youtube doesn’t appear magically out of thin air when someone makes a video. Rather, it comes from advertising from big business. As Youtube gets bigger and bigger it becomes more necessary to get more advertising money just to stay afloat. The more powerful Youtube becomes, the more money it needs and the more Youtubers will be ignored so that more money will be paid to the people who actually give the site money.
If Pewdiepie disappeared from Youtube, it would still make money because Pewdiepie is a parasite feeding off of Youtube and the money given to Youtube by corporations. Pewdiepie, and other Youtubers are not making Youtube money with their content, corporations are deciding to give Youtube money to pay for ads based on the overall popularity of the site. In fact, with Patreon appearing and certain Youtubers electing to please their fans by disabling ads, it makes sense for Youtube to attempt to place more ads on their videos and make more money to continue to allow the site to run.
There’s a parallel that can be drawn between the audience of a Youtuber and the people giving Youtube money for ads that becomes even more clear when Patreon and Kickstarter are added to the equation. Youtube wants to make money, and it needs investors to continue to make enough money to support themselves as their spending increases. The same applies to Youtubers.
This article means nothing. If people read it, they’ll probably spend all of their time searching for flaws in my argument rather than attempting to see my point. I’m just a nobody in a corner of the Internet few people visit. Therefore, I don’t matter in the slightest bit and my opinion is invalid.